Boo review
Updated September 28, 2026 · AdultCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Boo suits adults who want casual dating and friendship matched by personality type, and the free tier is the reason to try it: Free: sign-up, 30 daily likes, unlimited messages to matches covers sign-up, likes and messaging to matches. The trade-off to weigh is the paid entry at $19.99 a month.
Key facts
- Best for
- Adults wanting personality-based matching and free messaging to matches.
- Monthly price from
- $19.99 (Source, checked September 26, 2026)
- What is free
- Free: sign-up, 30 daily likes, unlimited messages to matches (Source, checked September 26, 2026)
- Profile verification
- Photo ID/manual face check; blue badge required to chat (Source, checked September 26, 2026)
- Audience focus
- Adults 18+; dating and friendship by personality type (Source, checked September 26, 2026)
- Plans
- Boo Infinity: 1 month $19.99, 3 months $39.99, 1 year $129.99 (Source, checked September 26, 2026)
- Members
- 50,000,000+ downloads (site claim, 2026-09-26) (Source, checked September 26, 2026)
- Credit system
- Boo Coins for power-ups, DMs, post rewards (Source, checked September 26, 2026)
- Renewal and cancelling
- Auto-renews; cancel in store settings or Settings (Source, checked September 26, 2026)
- Privacy and data
- Data controller Boo Enterprises, Inc.; 3-month post-deletion retention (Source, checked September 26, 2026)
- App store rating
- App Store (US) 4.2/5 from 209,721 ratings (Source, checked September 26, 2026)
- Categories
- Casual, Mature, LGBTQ (Source, checked September 26, 2026)
- Legal entity
- Boo Enterprises, Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2020 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre, Chat (Source, checked September 26, 2026)
- Pricing model
- Free
- Features
- Mobile app
- Official website
- boo.world
Apps and profiles
- Get the app
- App StoreGoogle Play
- Elsewhere
Pros and cons
Pros
- Free sign-up, a daily allowance of likes and unlimited messages to matches, per Free: sign-up, 30 daily likes, unlimited messages to matches, so the first conversation costs nothing.
- Matching runs on personality type as well as photos, per Adults 18+; dating and friendship by personality type, which suits readers tired of a pure swipe feed.
- Chat is gated on checking, since Photo ID/manual face check; blue badge required to chat sets out a photo ID and manual face check plus a blue badge before direct messages.
- Broad niche coverage inside one app, with casual, mature and lgbtq served by the same free tier and the same paid plan.
Cons
- The paid entry is high for casual dating, at $19.99 a month against $0.09 and €0.83 to €2.50 elsewhere.
- Spending runs past the subscription, because Boo Coins for power-ups, DMs, post rewards puts power-ups, direct messages and post rewards on a separate credit purchase.
- Billing renews on its own and cancelling runs through the store or in-app settings, per Auto-renews; cancel in store settings or Settings.
- Support runs on email, help centre and chat only, with no phone line among the listed channels.
Who it suits
- Adults who want personality-based matching on a phone and will talk before they spend: Free: sign-up, 30 daily likes, unlimited messages to matches makes the opening moves free.
- Readers who put weight on a checked profile before a conversation, since Photo ID/manual face check; blue badge required to chat requires a photo ID and a blue badge.
- Anyone weighing casual dating apps on price, given the paid entry of $19.99 a month sits above the cheapest listings.
Who should look elsewhere
- Findom.com, if the entry price decides it: it lists $0.09 against $19.99 for Boo.
- BDSM-baari, running at €0.83 to €2.50, for readers who want a lower price band than Boo's paid tier.
- Senior.dk Dating at DKK 2.30, if a lower monthly entry matters more than Free: sign-up, 30 daily likes, unlimited messages to matches.
Using the service
Boo opens with who it is for rather than a feed of faces. The stated audience is adults, and the service describes itself as dating and friendship sorted by personality type, per Adults 18+; dating and friendship by personality type. Scale is the pitch alongside that: 50,000,000+ downloads (site claim, 2026-09-26), which is the company's own figure and a download count rather than an active member tally. For a reader comparing casual dating options, that combination means a broad pool filtered by stated personality, and a match list you read before you reply. Budget an afternoon for the first pass rather than a swipe session.
Billing and cancelling
Two things matter when privacy and billing are weighed together: who holds your data and how a subscription ends. The privacy policy names Boo Enterprises, Inc. as the data controller and keeps records for a period after an account is deleted rather than clearing them at once. On the money side, Auto-renews; cancel in store settings or Settings. Because the switch sits in the store or the app settings rather than an account page, anyone on a long plan should check the renewal date and the store's refund position before the first charge clears.
Members and plans
Members arrive with a stated profile: adults, matched by personality type, per Adults 18+; dating and friendship by personality type, with size put at 50,000,000+ downloads (site claim, 2026-09-26). The paid side is deliberately plain. Boo sells a single subscription tier, Boo Infinity, offered on monthly, multi-month and annual terms, and the effective rate falls as the commitment grows. On top of that, Boo Coins for power-ups, DMs, post rewards means power-ups, direct messages and post rewards are bought with credits rather than folded into the plan, so a heavy user pays twice: once for the subscription, once for the coins.
What is free and what costs
The free tier is the strongest part of the offer and the sensible place to start. Free: sign-up, 30 daily likes, unlimited messages to matches covers sign-up, a daily allowance of likes and unlimited messages to matches, so a first exchange costs nothing and the like allowance is the only real limit on browsing. Paid access is one tier: Boo Infinity on monthly, multi-month or annual terms, entering at $19.99 a month, with the longer terms working out cheaper per month. Boo Coins for power-ups, DMs, post rewards then puts power-ups, direct messages and post rewards outside the plan, so treat the subscription and the coins as two separate lines.
The company behind it
The operator is Boo Enterprises, Inc., named on the terms and the privacy policy, with US as the headquarters country. It was founded in 2020, which makes it a newer name in casual dating, and it runs as an app rather than a browser-first site. Support runs on email, help centre and chat, so help arrives by email, through a help centre or as in-app chat, and a reader who wants to speak to someone by voice will not find that channel among the listed ones.
How Boo compares
8.8 vs 9.1
8.8 vs 9.5- 8.8 vs 9.1
8.8 vs 9.2Chaturbate
8.8 vs 8.8VictoriaMilan
8.8 vs 9.9
AdultFriendFinder
MOFOS
Babes
TwinkPop
8.8 vs 9.0
8.8 vs 8.6
Frequently asked questions
What does Boo cost, and what is free?+
The free tier covers sign-up, a daily allowance of likes and unlimited messages to matches, per Free: sign-up, 30 daily likes, unlimited messages to matches. Paid access is one tier, Boo Infinity, entering at $19.99 a month on the shortest term, and Boo Coins for power-ups, DMs, post rewards puts power-ups, direct messages and post rewards on top of it.
Does Boo check that members are real people?+
There is a photo ID and manual face check, per Photo ID/manual face check; blue badge required to chat, and a blue badge is required to chat, so direct messages stay closed until the check is done. For a reader weighing safety this is a stricter gate than most casual apps, and it adds a step before the first conversation.
Which platforms does Boo run on?+
Platform support is listed as app, so Boo is built as a phone app rather than a browser-first site, and features such as Boo Coins are used inside the app itself. The operator is Boo Enterprises, Inc., based in the United States. If you prefer browsing on a desktop, plan on doing the browsing and the paying on your phone.
How do I cancel a Boo subscription?+
Subscriptions auto-renew, and Auto-renews; cancel in store settings or Settings means you cancel in the store settings or in the app's own settings rather than by email. Turn the renewal off ahead of the next billing date if the plan should not carry on, and take any refund question to the store you bought through, since that is where the renewal sits.
Who is Boo aimed at?+
The stated audience is adults, with matching by personality type rather than photos alone, per Adults 18+; dating and friendship by personality type. Niche coverage spans casual, mature and lgbtq, so casual, mature and LGBTQ members are all in scope, and the structure does not change by audience: everyone gets the same free tier and the same paid plan.
What happens to my data if I delete a Boo account?+
The privacy policy names Boo Enterprises, Inc. as the data controller and keeps records for a period after an account is deleted rather than removing them at once. That retention window is the part to read closely if you are leaving for good, and it sits alongside the store billing relationship set up when a subscription starts.
How do I get help from Boo?+
Support runs on email, help centre and chat, so help arrives by email, through a help centre or as in-app chat. No phone line appears among those channels, so a question that needs voice has to go through one of the three instead. Anything about the renewal itself is quicker with the store, since the subscription is billed there.
How large is Boo, and how well rated is the app?+
Boo reports 50,000,000+ downloads (site claim, 2026-09-26) as a company claim, which is a download figure rather than an active member count, and it was founded in 2020. In the US App Store the app sits at App Store (US) 4.2/5 from 209,721 ratings, so read the size figure as reach rather than as a crowd that is active each day.
Sources
- apps.apple.com/us/app/boo-app-dating-friends-chat/id14984... checked September 26, 2026
Backs: Features, App store rating
“trackName=Boo App: Dating. Friends. Chat; sellerName=Boo Enterprises, Inc.”
- boo.world checked September 26, 2026
Backs: Members
“50,000,000+ DOWNLOADS TODAY”
- boo.world/faq checked September 26, 2026
Backs: Renewal and cancelling, Credit system, What is free, Pricing model, Categories, Support channels, Profile verification, Audience focus
“Subscriptions purchased through the app are handled by the App Store or Google Play Store... You can cancel your subscription through the settings in App Store or Google Play Store.”
- boo.world/privacy-policy checked September 26, 2026
Backs: Privacy and data
“we may implement a safety retention window of three (3) months following account deletion”
- boo.world/terms-and-conditions checked September 26, 2026
Backs: Legal entity, Plans, Monthly price from
“Welcome to Boo, operated by Boo Enterprises, Inc.”
- play.google.com/store/apps/details checked September 26, 2026
Backs: Headquarters
“Boo Enterprises, Inc. ... 1050 Queen St Ste 100 Honolulu, HI 96814 United States”
- linkedin.com/company/booapp checked September 26, 2026
Backs: Founded
“Founded 2020; Headquarters: Lake Oswego, US”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.