Down review
Updated September 28, 2026 · AdultCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Down is a casual dating app aimed at women, and it suits adults who prefer to match and message before paying for extras, given Free app; messaging free once matched. Paid tiers start at $19.99 a month, and its overall score on this comparison is 3.5.
Key facts
- Best for
- Casual dating on a phone, with messaging kept free after a match.
- Monthly price from
- $19.99 (Source, checked September 26, 2026)
- What is free
- Free app; messaging free once matched (Source, checked September 26, 2026)
- Profile verification
- Photo verification required to swipe (Source, checked September 26, 2026)
- Audience focus
- Casual dating aimed at women (Source, checked September 26, 2026)
- Plans
- Weekly, 1-month and 3-month VIP; profile boost (Source, checked September 26, 2026)
- Members
- 19M+ users (Source, checked September 26, 2026)
- Renewal and cancelling
- Auto-renew; cancel in store settings; no refunds (Source, checked September 26, 2026)
- Privacy and data
- Data not sold; account deleted in 48h (Source, checked September 26, 2026)
- App store rating
- App Store (US) 4.3/5 from 128,962 ratings (Source, checked September 26, 2026)
- Categories
- Casual, Swinger (Source, checked September 26, 2026)
- Legal entity
- Down App, Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Free
- Features
- Mobile app
- Official website
- downapp.com
Apps and profiles
- Get the app
- App StoreGoogle Play
- Elsewhere
- LinkedInXinstagram.com
Pros and cons
Pros
- The app is free and messaging is free once matched: Free app; messaging free once matched, so ordinary use costs nothing.
- Photo verification is required to swipe, per Photo verification required to swipe, which keeps profiles without a picture out of the pool.
- The privacy policy covers data sales and account deletion in the same place: Data not sold; account deleted in 48h.
- A stated 19M+ users and a casual and swinger mix give readers a large pool with two clear angles.
- The App Store (US) rating of App Store (US) 4.3/5 from 128,962 ratings gives an outside read on how the app performs.
Cons
- Paid tiers include a weekly option, per Weekly, 1-month and 3-month VIP; profile boost, which is the easiest way to spend before you have decided to stay.
- Cancellation terms are Auto-renew; cancel in store settings; no refunds, so refunds are not part of the deal.
- Support runs on email and help centre only, so a subscription query goes by email or through the help centre rather than a call.
- The monthly entry price of $19.99 sits well above €7.02, the lower quartile of listed monthly prices.
Who it suits
- Adults who want a casual app aimed at women and a pool large enough to browse: 19M+ users.
- Readers who want messaging kept free after a match: Free app; messaging free once matched.
- People who prefer to swipe only on photo-verified profiles: Photo verification required to swipe.
Who should look elsewhere
- Readers shopping mainly on monthly cost: Senior.dk Dating lists DKK 2.30 a month against Down's $19.99.
- Anyone wanting a far lower entry price: Findom.com lists $0.09 a month.
- Readers who want a different kind of community should look at the listed alternative BDSM-baari, at monthly fees of €0.83 to €2.50.
Members and plans
Down sets out its position clearly: Casual dating aimed at women, with 19M+ users behind the app. The paid side is Weekly, 1-month and 3-month VIP; profile boost, so a reader can test the free part first and decide on a longer term or a boost only afterwards. What money buys here is visibility and duration rather than access to the app itself, and the audience is defined by who the app is built for, not by any specialist interest.
What is free and what costs
Down can be used without paying: Free app; messaging free once matched. The monthly entry price for the paid tiers is $19.99, and the options on offer are Weekly, 1-month and 3-month VIP; profile boost. The short weekly tier is the one to watch, because it sits alongside the longer terms and can keep spending after a first test. Readers on a monthly budget should start from the entry price, then check which tier matches how long they plan to stay.
Using the service
Down is Casual dating aimed at women, and it counts 19M+ users users. Those two points set the shape of a session: a large pool of casual profiles arranged around a stated focus rather than a specialist interest, so a reader browses, decides, and moves on quickly. Scale is the practical argument for an app of this kind, since a larger pool means a better chance of a match in any given week.
Billing and cancelling
Two points matter most here and both are stated plainly. On data: Data not sold; account deleted in 48h. On billing, the terms are Auto-renew; cancel in store settings; no refunds, which mean a subscription renews on its own until you change it in store settings, and refunds are not part of those terms. The renewal point is the practical one, since a plan bought as a test becomes a commitment made before you know whether the app suits you.
The company behind it
The operator is Down App, Inc., based in the United States, and the company has been running since 2013. Support runs on email and help centre, so a query goes by email or through the help centre rather than by phone. A reader checking who holds their data gets a named company in a stated country, which is more than an anonymous listing offers.
How Down compares
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Frequently asked questions
How much does Down cost?+
Down is Free app; messaging free once matched, and the paid side is Weekly, 1-month and 3-month VIP; profile boost. The monthly entry price is $19.99, so a reader can test the app before deciding on a tier. Billing is handled in the app store, which is worth keeping in mind when you compare this with sites that take payment on the web.
What is free on Down?+
Free app; messaging free once matched. That covers the app itself and messaging after you have matched, so browsing and a conversation cost nothing. Spending sits with the paid options, which are Weekly, 1-month and 3-month VIP; profile boost, and that is where a reader who wants more visibility or a longer term pays.
Can I cancel a Down subscription and get a refund?+
The terms are Auto-renew; cancel in store settings; no refunds. A subscription renews on its own until you turn it off in store settings, and refunds are not part of those terms. Readers who want to stop cleanly should check the renewal setting rather than relying on deleting the app.
Are Down profiles verified?+
Photo verification required to swipe. In practice a photo has to be submitted before swiping is unlocked, so the pool is made up of accounts that supplied a picture. That filter is worth knowing when comparing apps, because it shapes who appears in front of you while you browse.
What happens to my data on Down?+
The privacy policy is Data not sold; account deleted in 48h. That covers data sales and what happens when you close your account, which are the two points most readers check before signing up. The company behind it is Down App, Inc., a named operator rather than an anonymous listing, so there is a legal entity to hold the policy to.
Which platforms is Down available on?+
Down runs as app, and the operator is based in the United States. Support runs on email and help centre, so account questions are handled in writing rather than by phone. The store listing and the store terms are the practical points to check for your own market before you pay anything.
Who is Down aimed at?+
Down is Casual dating aimed at women, and it reports 19M+ users. The size of the pool matters for a casual app because matching depends on volume, and the stated audience focus tells you what the app is built around. A reader looking for a different audience would be better served by a service aimed elsewhere.
How do I contact Down support?+
Down lists email and help centre for support, so help arrives by email or through the help centre rather than by phone. The operator is Down App, Inc., based in the United States, and the company has been running since 2013. For a billing dispute, the store terms are the reference to keep.
Sources
- apps.apple.com/us/app/down-the-casual-dating-app/id601174087 checked September 26, 2026
Backs: Features, App store rating
“trackName=DOWN: The Casual Dating App; sellerName=Down App, Inc.”
- apps.apple.com/us/app/down-official/id601174087 checked September 26, 2026
Backs: What is free, Pricing model, Plans, Monthly price from
“The app is free to download and use”
- downapp.com checked September 26, 2026
Backs: Audience focus
“The best casual dating app for women to explore desires with no mixed signals”
- downapp.com/about.html checked September 26, 2026
Backs: Founded, Members
“Year Founded 2013”
- downapp.com/faq.html checked September 26, 2026
Backs: Categories, Support channels, Profile verification
“The group play feature lets you find people who are open to group play, polyamory, or a group arrangement”
- downapp.com/privacy.html checked September 26, 2026
Backs: Headquarters, Legal entity, Privacy and data
“Down's data controller is: Down App, Inc. 8 The Green Suite # 12693 Dover, DE 19901”
- downapp.com/terms.html checked September 26, 2026
Backs: Renewal and cancelling
“You may cancel auto-renewal at any time through your platform account settings before the renewal date”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.