Shaadi.com review

Updated September 28, 2026 · AdultCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Shaadi.com is built for adults in India seeking marriage rather than casual dating, and its audience focus is Indian brides and grooms seeking marriage. Signing up, browsing and sending interests are free, chats are paid, and the member base reads 35 million members, 8 million marriages (2026).

Key facts

Best for
Adults in India who want a marriage focused service with a free profile and paid chats.
What is free
Free profile, browse, send interests; chats paid (Source, checked September 26, 2026)
Profile verification
Blue tick and selfie verification on profiles (Source, checked September 26, 2026)
Audience focus
Indian brides and grooms seeking marriage (Source, checked September 26, 2026)
Plans
3, 6, 12 months; Gold, Diamond, Platinum (Source, checked September 26, 2026)
Members
35 million members, 8 million marriages (2026) (Source, checked September 26, 2026)
Credit system
Contact credits carried over only if renewed within 7 days (Source, checked September 26, 2026)
Renewal and cancelling
No refund on termination; 50% pro-rata if company ceases (Source, checked September 26, 2026)
Privacy and data
Data not sold; stored in India and US; ISO 27001 (Source, checked September 26, 2026)
App store rating
Google Play 4.4/5, 481K reviews, 10M+ downloads, 2026-09-26 (Source, checked September 26, 2026)
Categories
Mature (Source, checked September 26, 2026)
Legal entity
People Interactive (India) Private Limited (Source, checked September 26, 2026)
Headquarters
India (Source, checked September 26, 2026)
Founded
1996 (Source, checked September 26, 2026)
Support channels
Email, Phone, Help-centre (Source, checked September 26, 2026)
Pricing model
Free
Features
Mobile app, Verified profiles
Official website
shaadi.com

Apps and profiles

Get the app
Google Play

Pros and cons

Pros

  • Free profile, browsing and sending interests, so you can look before you pay: Free profile, browse, send interests; chats paid.
  • Blue tick and selfie verification on profiles: Blue tick and selfie verification on profiles.
  • Support runs on email, phone and help centre.
  • Stated privacy handling: Data not sold; stored in India and US; ISO 27001.

Cons

  • Refunds are the weak point, since No refund on termination; 50% pro-rata if company ceases.
  • Chats sit behind payment, so talking to a match costs money: Free profile, browse, send interests; chats paid.
  • The audience focus is Indian brides and grooms seeking marriage, so anyone after casual dating looks in the wrong place.
Shaadi.com

Ready to try Shaadi.com?

Scored 9.7 / 10 by AdultCue.

Who it suits

  • Adults in India whose goal is marriage, matching Indian brides and grooms seeking marriage.
  • Readers who want to browse for nothing before choosing a plan: Free profile, browse, send interests; chats paid.
  • Anyone who puts profile checks first, given Blue tick and selfie verification on profiles.

Who should look elsewhere

  • Anyone after a free community rather than a marriage service: BDSM-baari is free of charge for forum use, Forum use is free of charge.
  • Readers who want payouts rather than a subscription: Findom.com ties verification to members cashing out tokens, verified members cash out tokens.
  • Anyone who wants contact opened by one paid tier: Senior.dk Dating puts contact behind VIP, Free signup and browsing; contact needs paid VIP, where Shaadi.com charges for chats.

Privacy, billing and cancelling

Privacy handling is set out plainly: Data not sold; stored in India and US; ISO 27001. Billing is the part to read closely, because the cancellation terms say No refund on termination; 50% pro-rata if company ceases. Anyone weighing privacy and billing here should read both before picking a term length, since a paid membership that ends early has its own cost.

How it works

The audience is narrow and clearly stated: Indian brides and grooms seeking marriage. That focus is the first thing to check if marriage is not the goal, and it sets the tone for the rest of the service. Scale is the second point: 35 million members, 8 million marriages (2026), a large pool inside a single market rather than a spread of many countries.

How Shaadi.com compares

Where Shaadi.com is available

Available
Australia, Canada, India, Singapore, United Arab Emirates, United Kingdom, United States

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What is free on Shaadi.com, and what do I pay for?+

A free profile, browsing and sending interests are included, while chats are paid, Free profile, browse, send interests; chats paid. Membership is sold in Gold, Diamond and Platinum tiers on fixed terms, 3, 6, 12 months; Gold, Diamond, Platinum, so the cost depends on the tier and the length rather than on a per message price.

Can I get a refund if I cancel early?+

The published terms are strict on this: No refund on termination; 50% pro-rata if company ceases. Contact credits are conditional as well, since Contact credits carried over only if renewed within 7 days. That combination means a longer term carries more of the risk, so check both points before you choose a plan length.

Where is my data stored, and is it sold?+

The policy states Data not sold; stored in India and US; ISO 27001. That covers the sale question, the locations involved and the security certification named there. Anyone comparing sites on privacy should read the same line on each one, since storage location is one of the few privacy facts most services publish.

Are profiles checked so I know who I am talking to?+

Profiles can carry a blue tick, and selfie verification is offered, Blue tick and selfie verification on profiles. That is a check on the profile and the photo rather than a full vetting, so it is worth pairing with your own judgement when you move a conversation off the site.

Who is this service aimed at?+

The audience focus is stated plainly: Indian brides and grooms seeking marriage. That is a marriage audience, so a reader looking for casual dates will find the wrong pool here. It is an adults only service, and the profiles are built around finding a partner rather than meeting people nearby.

Is there an app, and how is it rated?+

A mobile app is listed among the features, app and verified profiles, and the store listing reports Google Play 4.4/5, 481K reviews, 10M+ downloads, 2026-09-26. Support runs on email, phone and help centre, so a membership question can go to a person as well as to the help centre.

Who runs the service, and from where?+

The operator is People Interactive (India) Private Limited, People Interactive (India) Private Limited, and the headquarters listing reads IN. The audience is Indian, Indian brides and grooms seeking marriage, and the storage locations named in the privacy terms cover India and the US.

Sources

  • play.google.com/store/apps/details checked September 26, 2026

    Backs: App store rating, Audience focus, Features, Founded, Headquarters, Members, Pricing model, Categories, Support channels, Profile verification

    “4.4 star 481K reviews; updated on Sep 24, 2026”

  • shaadi.com/info/customer-relations/faq/membership checked September 26, 2026

    Backs: What is free, Plans

    “Registration on Shaadi.com is FREE !!. For absolutely no cost, you can register and create your Profile.”

  • shaadi.com/info/privacy checked September 26, 2026

    Backs: Privacy and data

    “We do not sell your personal data. Personal data may be stored and processed in India and the United States”

  • shaadi.com/info/terms checked September 26, 2026

    Backs: Renewal and cancelling, Credit system, Legal entity

    “shall not be entitled to any refund of subscription or membership fees”

Compiled from 4 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Monthly price from.

Shaadi.com

Shaadi.com

Adults in India who want a marriage focused service with a free profile and paid chats.

9.7/10See alternatives